The bussiness of making you insecure

Look at your phone long enough and eventually something about you will start feel wrong.

You skin is not clear enough. You body is not fit enough. You clothes are not beautiful enough. You house is not sofesticated enough. Your relationship is not romantic enough. You career is not successful enough. You life is not interested enough.

And conventionally there is always a way to fix that.

Social media has turned comparison into a daily habit. We can now compare our carefully selected versions of thousands of strangers before we have even had breakfast.

An influencer posted perfect skin. Someone else posts a six figure salary. Another posts a luxury holiday. Someone shoes their "morning routine " involving expensive skincare and supplements and gym sessions and designer clothes and a perfectly apartment.

You see the final product. You don't see the sponsorship editing, filters, debt, family money or inheritd wealth or dozens of failed attempts behind it.

Yet your brain compared their highlight reel with your ordinary Tuesday. And suddenly ordinary feels liked failure.

This is where overconsumption enters. The easiest way to deal with insecurity is often presented as buying something.

You skin needs another serum. You wardrobe needs another haul. You body need another supplement. Your room needs a aesthetic makeover. Your phone is outdated. You lifestyle is not luxurious enough. And the solution is just one purchase away.

Then the algorithm watched you respond to. You watch fitness videos and suddenly your feed is full of fitness products. You search for skin care and you receive endless videos explaining what is wrong with your face and why you should change it.
You watch luxury content and your ordinary life's starts to feel cheap.
They system doens't necessarily need to directly tell that you are inadequate. It only needs to show people who appear to have something that you don't.

And the most dangerous thing is that it actually works. You buy the product
You feel excited. For a few days you feel like you are actually improving yourself. Then the excitement disappears.

Another trend appears. Another insecurity appears. Another products seems necessary.

This is how insecurity can becomes a bussiness model: make dissatisfaction permenent and consumption never has to end.

The problem is the endless conversion of I want this into I need this to be enough.

Maybe your skin does not need fixing. Maybe your wardrobe does not need new renovation. May be your home's does not need to look like some one else's. May be your life is not behind. Stop over consumption.

You were never inadequate. You were being marketed to